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Contact Ian Macaulay 250.744.7931 Communicating Ground-breaking technique helps individuals to communicate with authority, comfort and conviction “The greatest lesson I ever learned was to accept complete responsibility for what I was feeling.” George Bernard Shaw Victoria B.C. April 16, 2003: The ability to communicate with authenticity, ease and conviction tops the list of skills most needed to succeed in today’s world. Sales presentation, media interview, speech, delivering a lecture or motivating staff, effective communication skills are an absolute must. Now there’s news of advancement in communication education from Ian Macaulay, Senior Partner at the Macaulay Communications Group. Macaulay has developed a unique six step program that helps individuals to communicate with confidence and comfort. The relationship step: (Establishing trust) The assessment step: (Evaluating previously learned skills) The planning step – (Key Message development) The Communication step – (Finding Your Groove) The Management Step: (Event management) Bringing it All Together: (Putting it to the test) “In essence,” says Macaulay, “we teach each person how to communicate in a way which feels completely natural to that particular individual. I call it being in the groove; that great feeling you get when you’re completely in tune with what you’re doing in 'this' moment.” Macaulay’s experience encompasses over 35 years as a reporter, media personality, public relations consultant, communication trainer and sales executive. Backgrounder Communicating Ground-breaking technique helps individuals to communicate with authority, comfort and conviction We had arrived at that crucial moment of awareness where he experienced a profound recognition that; “I’ve got it. This feels right to ME”. In short, he’d found HIS groove. I continued to work with him until he was able to find his groove at will. Ian Macaulay- From communicating with authority, comfort and conviction. The ability to communicate with authenticity, ease and conviction tops the list of skills most needed to succeed in today’s world. Sales presentation, media interview, speech, delivering a lecture or motivating staff, effective communication skills are an absolute must. Now there’s news of advancement in communication education from Ian Macaulay, Senior Partner at the Macaulay Communications Group. Macaulay has developed a unique method of helping individuals to communicate with confidence and comfort. Macaulay’s experience encompasses over 35 years as a reporter, media personality, public relations consultant, media relations trainer and media sales executive. “Learning to communicate effectively is as old as the human need to impart ideas and to motivate and influence the thoughts and actions of others,” says Macaulay. “That being the case, why do so many people take so much training and at the end the day; still feel uncomfortable?” Macaulay says that many people are over trained. They know all the skills. They say all the right words. They say them in the prescribed way but there is little authenticity in their delivery. “After many years acting as a media trainer I discovered the essence of this technique working with a woman who had difficulty expressing feelings in her speeches.” Says Macaulay. In casual conversation, I asked her what she was reading these days. “Mostly business material or children’s stories.” she replied, “I read to my three year old daughter at bed time. I don’t know why, but I always feel very emotional when I read a particular story to her.” “I asked her to bring it in. The first two readings were ‘flat’.
I encouraged her to imagine she was reading to her daughter. As she
began to read again, there was a sudden catch in her voice, the story
came alive taking on new meaning.” “When you’re ready to stop telling emotions what they should be, they will tell you what they really are”. John Powell - Why Am I Afraid to Tell You Who I Am While key message development and media relations techniques are used in this teaching, its primary purpose is to help people to communicate from within themselves in a manner which is genuine rather than contrived. “In essence,” says Macaulay, “we teach each person how to communicate in a way which feels completely natural for that particular individual. I call it being in the groove; that great feeling you get when you’re completely in tune with what you’re doing in ‘this’ moment.” Learning to communicate effectively is a highly personal journey in which both the trainee and the trainer must bring certain qualities to the table. It cannot be successfully accomplished in a group setting. The trainee brings a willingness to be open, honest and a sincere desire to succeed. The trainer brings the ability to be sensitive to the nuances of each person’s individuality, to establish trust in the relationship and the experience and knowledge to guide the process to a successful conclusion. At this point you’re likely thinking, “I’ve had media training on top of communications training, motivational seminars and personal development sessions and I still feel uncomfortable.” If so, you fit the profile of a client we recently worked with. Let’s use him as an example. Our subject is the Executive Director of a large international organization and its chief spokesperson. Intelligent and well educated, he has participated in a number of communications and media training seminars. While he’s learned just about every skill in the book, this otherwise highly successful executive still has difficulty communicating with comfort, authority and conviction. Facing n important news conference at the National Press Gallery in Ottawa he called on us to provide him with additional training. This man did not need more media training, at least, not as a first step. He needed to work on his key corporate messages, the key messages for this particular interview and above all, to learn how to be comfortable and secure in his ability to communicate them effectively. "Charisma isn't some magical, mysterious power that some have and others don't. All of us can become more effective at influencing others." - Michael LeBoeuf, author of Working Smart and The Perfect Business I introduced him to the six step program and together we began to work it. The relationship step: We got to know each other as individuals. Our likes and dislikes our families, our recreational activities our reading habits in short, the substance of everyday life. Once mutual trust was established we were ready to proceed. The assessment step: We assessed his learned skills; personality type and comfort level with expressing feelings. His diction and pacing were excellent but his delivery was somewhat flat lacking authenticity and emotional impact. Looking for signs where he shifted from being comfortable to being uncomfortable, I evaluated his ability to communicate by asking him to read a specially prepared text encompassing a full range of emotions. We then reviewed material from previous media interviews and speeches. The Planning Step - Key Messages: I evaluated his ability to develop and to deliver key messages. We then worked on his primary key message, the single most important idea he wanted the public to remember about his organization. We proceeded to secondary key messages specific to this particular event. Armed with a set of key messages we had laid the foundation for his media encounter. The Communication Step - Finding Your Groove: No step is more important and yet more overlooked in communication training than this one. I emphasize again that this step cannot be accomplished successfully in a group setting. The key to communicating successfully centers on each individuals ability to present information in a manner which is most natural and comfortable for him/her. The objective of this step is to bring each person to appreciate his/her full personal potential as a communicator. Returning to our executive, I designed a program exclusively for him. Focusing first on the one person principle (the foundation of all effective public speaking) I worked with him until he discovered his natural ability to communicate with comfort. This is the moment of truth. We had arrived at that crucial moment of awareness where he experienced a profound recognition that; “I’ve got it. This feels right to ME”. In short, he’d found HIS groove. I continued to work with him until he was able to find his groove at will. The Management Step: Most executives will be familiar with the fundamentals of media relations and the essentials of speech delivery. We reviewed the basic requirement of finding your groove, being well prepared, expressing emotions naturally, using eye contact and the importance of body language. Bringing it All Together: Armed with his key messages and newfound confidence we put him through a series of interview, Q & A and speech delivery scenarios designed to disturb his composure, throw him out of his groove and off his key messages. The result: Congratulations! This executive can now deliver his key messages with comfort, conviction and passion under any circumstances. In the light of my experience almost everybody has the ability to communicate effectively. Know your key messages. Find your grove. Manage the event. Ian Macaulay is the founder and Senior Partner of the Macaulay Communications Group. Members of the group have successfully trained senior level business executives, politicians and government officials. - 30 - Notes: References from organizations who have found this teaching to be successful are available by request.
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