Media Activity Report

A Tradition of Excellence
Canada’s Airshow Team Heritage

Author - Lieutenant Colonel (Ret'd) D.V. Dempsey, CD
Publisher – High Flight Enterprises Ltd - ISBN 0-9687817-0-5
Content - 734 pages and over 1,700 photographs depicting Canada's airshow teams from 1919 to present. $115.00 Cdn.
Publicity – Ian Macaulay

This list covers media where interviews have been conducted with Dan Dempsey to January 16th 2003. Several interviews have been completed and will appear in the aviation media in their spring 2003 editions.

Since the story was covered by Canadian Press, the CBC wire and website services and articles were distributed by newspaper chains to their regional papers, at this point there is no way of knowing how many other media picked the story up.

It is worth noting that one of Mr. Dempsey’s principal objectives in writing A Tradition of Excellence is to raise the issue of the Snowbird’s future.

To that end, the publicity campaign has also been successful.

Wire services:

• Canadian Press - 279 words - December 5th.

Television:

• Global Television Network - Extensive interview conducted by Cathleen Callahan in Toronto and requested by and distributed to Global stations across Canada - November 7th 2002

• CHUM Television - News Pulse 24 Toronto - 12 minutes live. With distribution to CHUM TV stations across Canada - November 7th 2002

• CBC - NewsWorld Today – live 15 minute interview with Kathleen Pettty from the Canada Aviation Museum in Ottawa immediately prior to book launch - November 8th 2002

• CTV - CJOH Ottawa – extensive coverage of book signing with distribution to CTV stations across Canada –November 9th 2002

• CHUM Television - The New VI Victoria. Live on evening newscast with Tasha Larson. Extensive interview taped in studio and following day at the Royal Roads Western Launch for the Magazine Show. Distributed to CHUM Television stations nationally – November 22nd 2002

• CH Television Victoria – The “GO Show” with Gordie Tupper – 6 minute feature – November 25th 2002

• CTV - The Vicky Gabereau Show – extensive coverage of the book – 16 minutes - broadcast across the network - December 12th 2002

• Talk TV – Repeat from Gabereau Show - December 13th and 14th 2002

• CBC - The National – Snowbirds issue raised by A Tradition of Excellence - 3 minutes - December 4th 2002

Print:

• The Victoria Times Colonist – 7/8 page review by Sidney Allison with photos - November 4th 2002

• The Ottawa Citizen –2/3 page article with photos - Graham Hughes - November 8th 2002

• The Regina Leader Post – 709 words – Photo – November 12th 2002

• The Moose Jaw Times Herald – 427 words – Photo – November 2002

• The Comox Valley Record - November 2002

• The Victoria News Group – Full front page covering book with photos. Story continued 1/3 page B2 - December 4th 2002

• The Regina Leader Post – 250 words- Future of the Snowbirds - commentary by author - December 4th 2002

• The Standard (St. Catharines) - 197 Words – December 5th 2002

• The Ottawa Citizen - 729 words- Dave Puglisi – quote by author - December 15th 2002

• The Globe and Mail – Books – Review and photo - January 4th 2003

• The National Post – Article on Snowbirds issue - 580 words – Tom Blackwell – quote by author - January 11th 2003

Radio:

• CBC Network - As it Happens – 20 minute interview with Mary Lou Finlay. Heard on the CBC Radio Network, overseas on the International service of the CBC and on participating PBS stations in the United States - November 7th 2002

• CFRA Ottawa – 10 minutes afternoon Drive- November 8th 2002

• CKNW Vancouver - Sterling Fox Show – 60 minutes live interview/phone-in show - November 12th 2002. Broadcast across Canada to the following stations:

CKNW - Vancouver (originating station)
C-FAX - Victoria
CKOV - Kelowna
CKPG - Prince George
CKMK - Mackenzie
CHQR - Calgary, Alberta
CJME - Regina, Saskatchewan
CINT - Saskatoon, Saskatchewan
Talk640 - Toronto, Ontario
CHML - Hamilton, Ontario

• CFAX 1070 Victoria - Full hour with Terry Moore - November 25th 2002

• CBC Radio Vancouver Island – 10 minute interview with David Grierson - November 25th 2002

• CBC Regina (Saskatchewan network) – open line full hour on the issue of the Snowbird’s future with Lindy Thorsen – live from New York - December 5th 2002

• CJME Regina – 30 minutes on the Woods Show – live from New York - December 5th 2002

• CBC National Radio News & posted on the CBC Website -December 5th 2002

• CKNW Vancouver - Sterling Fox Show – ( Snowbird’s issue) 20 minute interview live from Hong Kong - December 8th 2002

• QR 77 Calgary – 10 minutes QR 77 morning show with Bruce Kenyon - Dec 13th 2002

• CFRB Toronto – 8:35 AM - 7 min – prime time morning drive John Donabie - December 30th 2002

Aviation media:

• Maple Leaf (Newspaper/Magazine of the Canadian Armed Forces - captioned photo of Ottawa launch – November 27th 2002

• Canadian Owners and Pilots Magazine (COPA) - Full page article with photos front page B section – December 2002 and January 2003

• Airforce Magazine – Cover photo from book plus 11 full pages covering book launch plus excerpts from Golden Hawks chapter, with photos – January 2003

• Aviator Magazine - 2/3 page article/review with photos -January 8th 2003