Working with Media™ Communications seminars

This evaluation should be completed by the chief spokesperson for your organization.

Please answer the following questions by copying and pasting this document into an email to ian@macaulaygroup.com and then bolding the statement which best describes your level of expertise.

Name
Position
Company
Address
Phone
Fax
Email
Website

1. Key messages

I know what key messages are. My company has developed a full set of them. We review them regularly and we use them consistently in all of our communications initiatives.

I know what key messages are. I know we should have them available at all times and that we should use them consistently. In reality we develop and use them only when we need to.

I really don’t see why we need key messages.

2. Communication skills.

I have well honed communications skills. I’m at ease, confident and quite sure that I communicate with authority and conviction in every situation.

I impart ideas clearly; my pacing and diction are excellent but I can feel somewhat nervous. I can loose my concentration even though I may be reading from a script or from speaking notes. I often think that when I’m finished speaking while I’ve said all the right words, I really haven’t communicated what I wanted to.

I’ m really quite nervous and I tend to loose my train of thought often particularly with the media, with large audiences or when it’s really important that I communicate effectively.

3. Media relations training

I know exactly what my relationship with the media is. I’m always well prepared for media interviews. I know my key messages and I know how to deliver them with authority and conviction. I know how to use a bridging statement. I am always honest with the media but at the same time I know how to manage the interview. I am skilled at crisis management.

I’ve had experience dealing with the media. Sometimes although I’ve prepared for an interview the questioning follows quite a different tract than I had anticipated it to. When that happens, I can find it difficult to bring the interview back to the points I wanted to make. I sometimes have the feeling that while I answered the questions as honestly and completely as I could, that the interview didn’t go quite as well as I had wanted it to.

I want to represent my company as well as I possibly can but I feel quite uncomfortable speaking to the media.

Members of the Macaulay Group share their extensive experience in guiding you through the complexities of today's public relations and media environments.

Your active participation is required as we involve you in practicing a series of logical steps including assessing market data, key message development, campaign coordination, how to get the media's attention, and how precise targeting can help you to achieve better results.

Objectivity towards media and message are the hallmarks of our seminars. The fee you pay us guarantees our independence and ensures our impartiality.

In the Newsroom: Communicating With Authority and Conviction